Originally founded in New York, this co-working community brand needed to define a more universal, inclusive positioning to appeal to a wider audience. Additionally, they needed to provide local community partners with materials to promote new community locations, as well as build a roadmap for how the brand can evolve and grow at the next stage of funding.

We provided a brand definition strategy that defined how Palette should convey the brand’s unique purpose, values, attributes, and personality through communication and messaging. This was followed by designing a new visual brand identity, including logo, color palette, fonts, website, and branded sales and marketing materials. Finally, we supported the Palette leadership team’s launch initiatives through boots-on-the-ground public and community relations, live event support, and communications.