As their first franchises in the Louisiana market, the franchise owners of Urban Air and Goldfish Swim School knew they needed to make a strong connection with the local community in order to have success.

Leading a 3-month launch of the brands through their soft and grand openings, we utilized media outreach, events, social media community-generated content, and grassroots marketing strategies to generate:

• Prime coverage on TV, Radio, Online, and Print Media

• Over 60k reached via Social Media in 6 weeks (46k organically)

• Hundreds attended soft opening events, including major local elected officials and community representatives

Services: Public Relations, Marketing Strategy, Content Development, Advertising, Social Media Management, Project Management.

Lead Agency: Synergy Events & Marketing

Photography: Randy Schmidt